The company uses "brand representatives", now called "models," for store customer service. The models had been required to buy and wear Abercrombie & Fitch apparel, but following a company settlement with California state labor regulators may now wear any no-logo clothing as long as it corresponds with the season. The California settlement also provides $2.2 million to reimburse former employees for their forced purchases of company-branded clothing.[16] An "Impact Team" was created in 2004 to control merchandise within each store and maintain company standards; "visual managers" are responsible for forms, lighting, photo marketing, fragrance presentations and to ensure models comply with the "look policy".[17] Lawsuits have been filed against the company due to alleged discriminatory employment practices. In 2004, in Gonzalez v. Abercrombie & Fitch Stores (see Legal issues & Controversy and Criticism below), the company was sued for giving desirable positions to white applicants, to the exclusion of minorities.